About | Industry-Leading Direct Deposit Switching | Pinwheel
Pinwheel, your primacy partner
By focusing on real consumer challenges and enabling banks with effective and easy to deploy solutions, we’re building toward a better financial ecosystem for everyone.
$10BN
deposits processed
$77M+
in funding from leading investors like Coatue, GGV and more
10M
transactions completed
Powering the top digital banking experiences
Our story so far
2018
Pinwheel was founded by Anish Basu, Curtis Lee and Kurt Lin.
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2019
Builds the world’s first API for payroll, securing seed funding from First Round Capital, Upfront Ventures.
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2020
Covers over 70% of paid US workers and integrates with every major payroll platform.
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2021
Raises $20M in Series A from growth investors like Coatue. Pinwheel accounts for over half of all direct deposit switches in the neobank market.
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2022
Raises $50M in Series B from investors like GGV, American Express, Indeed and others. Expands automated switch coverage to 85% and launches Forms feature to solve for remaining 15% of the U.S. payroll population. Platform coverage achieves 100% and new use cases like earned wage access become available.
2023
Pinwheel launches the industry’s first 100% credential-less experience, a two-click, login-free deposit switch made possible by our proprietary network of strategic payroll providers. To commemorate this innovation, the deposit switch platform is rebranded as Pinwheel Prime.
Help us deliver better financial futures
Our mission is to help financial institutions win and keep customers by delivering flawless customer experiences. Pinwheel’s activation and lifecycle management solutions remove friction, increase transparency, and help create a fairer financial ecosystem for all.
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