Capture bills at account onboarding

Help customers cut ties with their legacy bank with in-app ACH payment and card-on-file switching.

Bill switching drives growth

63%

way consumers describe their primary bank is “where I pay most of my bills”

63%

avoid switching banks because transferring automatic payments is a hassle

Enable 1-click bill switching

Deliver a premium user experience and secure primacy with Pinwheel Bill Switch.

[Detect bills with the best-in-class algorithm
Present a consolidated view of customers’ recurring bills with 80% more accuracy than competitive services.](/content/products/bill-payment-api#w-tabs-0-data-w-pane-0/index.html)
[Instantly swap ACH payment instructions
Capture customers’ largest and most important bills at account opening.](/content/products/bill-payment-api#w-tabs-0-data-w-pane-1/index.html)
[Easily switch card-on-file
Delight customers with 1-click switching for the 100+ most common merchants and guided switching for 1K+ more.](/content/products/bill-payment-api#w-tabs-0-data-w-pane-4/index.html)
[Secure primacy
Bill capture is only half the battle. Ensure you receive customers’ direct deposits so they don’t miss a payment with Pinwheel PreMatch.](/content/products/bill-payment-api#w-tabs-0-data-w-pane-5/index.html)

The industry's only holistic bill management solution:

Instant detection of recurring payments

Frictionless switching for bills paid both through card and ACH

Visibility into upcoming payment due dates to avoid account overdraft

Ongoing management of existing and new recurring payments over time

Market leading coverage

100 +

Direct merchant integrations for 1-click switching

80 % +

Better accuracy vs. comparable solutions

150,000 +

Merchants autodetected and monitored

Security at Pinwheel

Pinwheel's security program meets or exceeds industry standards. With multiple controls in place, we ensure your personal information remains safe. Plus, we're the only API provider with a Chief Information Security Officer (CISO).

Primacy in personal banking: A moving target

Learn about changes to consumer behavior that have affected financial institutions' ability to achieve and defend primacy.

FAQs: Pinwheel Bill Switch

What is Pinwheel Bill Switch?

Pinwheel Bill Switch is an API-based and AI-enabled solution that banks, credit unions, fintechs, and lenders deploy to help their customers move their paycheck direct deposit to a new account — without requiring customers to log in to their employer's payroll portal or enter sensitive credentials.

Why is bill switching so critical for banking primacy?

When a consumer sets up direct deposit with a financial institution, they are significantly more likely to use that institution as their primary bank. Customers with active direct deposits carry higher average balances, generate more fee revenue, and have meaningfully longer account lifespans than those without.

What types of bill payments does Pinwheel Bill Switch cover?

Pinwheel Bill Switch covers two distinct categories of recurring payments:

1. Card-on-File Payments: Subscription and recurring payments charged to a debit or credit card.
2. ACH Payments: Direct bank debits used for mortgage payments, rent, insurance premiums, etc.

How accurate is Pinwheel's bill detection compared to competitors?

Pinwheel’s bill detection algorithm delivers 80% more accuracy than comparable competitive services in head-to-head tests.

How does Pinwheel Bill Switch handle card-on-file switching?

Pinwheel addresses card-on-file switching with two approaches:

1. Direct Merchant Integrations (1-click switching).
2. Guided Switching (150,000+ merchants).

When in the customer journey should Bill Switch be presented?

Pinwheel recommends presenting Bill Switch during the account onboarding flow.

What results have banks seen after deploying Pinwheel Bill Switch?

Pinwheel reports that across its customer base, 40% of recurring bills identified by the Bill Switch detection algorithm are switched within the first 45 days of account opening.

What is the difference between Pinwheel Bill Switch and Pinwheel Bill Manager?

1. Pinwheel Bill Switch is an acquisition product to capture bills from a customer's previous bank at onboarding.
2. Pinwheel Bill Manager is a retention and engagement product for ongoing management of bills.