# The leading direct deposit switching API

## Industry leading conversion

Pinwheel Deposit Switch covers 100% of U.S. payroll scenarios with flexible switch methods across our network of 17k+ partners.

### Pinwheel PreMatch  
Pinwheel PreMatch achieves the industry's best conversion rates with the only 100% credential-less solution. Our latest innovation is made possible by first-of-its-kind, real-time income data sharing via our proprietary network of payroll partners.

- **I-9 match** eliminates need for user-entered payroll credentials and reduces fraud
- **Personalization** drives intent
- **Frictionless UX** increases conversion 2X
- **Up to 40% coverage**

### Pinwheel NativeLink  
Our device-enabled solution increases conversion and enhances security by leveraging saved passwords or biometrics to authenticate a user's payroll record from their personal device.

- **30% conversion lift**  
- **65% faster new account funding**  
- **30 day implementation**  
- **95% coverage**

### Pinwheel Forms  
For exception scenarios not available for automated processing, we make customer switches easier with ready to submit, pre-filled forms.

- Easier, more intuitive process improves NPS
- Form pre-fill decreases errors
- Works for every exception scenario
- **100% coverage**

## Win primacy

Pinwheel customers have achieved results including:

- **+11% AVG Balance Value**  
- **-65% Time to 1st Deposit**  
- **+14% Lifetime Value**

## PreMatch expands with Paychex partnership

PreMatch expands with Paychex, enabling 45M more Americans to switch direct deposit, credential-free. Watch the video and [learn more here](/content/blog-post/pinwheel-expands-prematch-coverage-to-45m-americans-with-addition-of-paychex-partnership/index.html).

## How PreMatch works

### 100% Credential-less Deposit Switch

Open account  
Payroll record Matched  
Identity Verified  
I-9 Verified  
Income YTD earnings confirmed  
Customer Value High  
Full pay check switched  
Incentive eligible  
Mortgage payment detected

## Results that speak for themselves

### EECU conversion rate improves by over 50% with PreMatch

EECU implemented Pinwheel Deposit Switch with PreMatch in just 3 weeks and saw an immediate impact on conversion after switching to Pinwheel.

[Read case study  ➔](/content/blog-post/success-rate-for-eecus-deposit-change-feature-improves-by-over-50-after-switching-to-pinwheel-prematch/index.html)

## FAQs: Direct Deposit Switch

### What is Pinwheel Direct Deposit Switch?
Pinwheel Direct Deposit Switch is an API-based and AI-enabled solution that banks, credit unions, fintechs, and lenders deploy to help their customers move their paycheck direct deposit to a new account — without requiring customers to log in to their employer's payroll portal or enter sensitive credentials.

### Why is direct deposit switching important for banks and credit unions?
When a consumer sets up direct deposit with a financial institution, they are significantly more likely to use that institution as their primary bank. Customers with active direct deposits carry higher average balances, generate more fee revenue, and have meaningfully longer account lifespans than those without.

### How does Pinwheel Direct Deposit Switch work technically?
Pinwheel Direct Deposit Switch uses three primary switching methods, dynamically selected in real-time by Pinwheel's AI-enabled algorithm to optimize conversion.

1. **PreMatch (credential-less)**: Proactive data match between user and payroll partners without requiring user input.  
2. **NativeLink (device-enabled)**: Uses device authentication to access payroll accounts, delivering faster account funding.  
3. **Forms**: Generates pre-filled forms for cases where automation isn’t available.

### What security measures does Pinwheel take?
Pinwheel's security program meets or exceeds industry standards, with a dedicated CISO, SOC 2 certification, and protocols to protect both consumer PII and institutional data.

### Which financial institutions and industries use Pinwheel Direct Deposit Switch?
Pinwheel Direct Deposit Switch is used by a broad range of financial institutions including national banks, credit unions, fintechs, and more.