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Explore fintech insights, banking trends, consumer research, whitepapers, infographics, and articles to help financial institutions win account primacy.

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What is driving consumer banking decisions in 2026

Pinwheel's 2026 Consumer Banking Trends report: 89% of consumers name a primary bank, 64% would move bills for subscription management. See what's driving primacy.

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White Paper

Primacy in Personalized Banking: A Moving Target

2026-08-06

Read more ➔](/content/resources/whitepaper/primacy-personalized-banking/index.html)

White Paper

Beyond the Credit Score

2026-08-05

Read more ➔](/content/resources/whitepaper/beyond-credit-score/index.html)

White Paper

Boost Your Deposit Growth Strategy with Earned Wage Access

2026-08-05

Read more ➔](/content/resources/whitepaper/deposit-growth-strategy-earned-wage-access/index.html)

White Paper

What is driving consumer banking decisions in 2026

2026-06-03

Read more ➔](/content/resources/whitepaper/consumer-banking-trends-2026/index.html)

Article

The deposit growth playbook: Calculating the true ROI of automated direct deposit switching

2026-05-08

Read more ➔](/content/resources/articles/deposit-switching-roi/index.html)

Article

To win bill payments, you must first win the paycheck: The prerequisite to bill switching

2026-05-07

Read more ➔](/content/resources/articles/win-bill-payments/index.html)

Infographic

Consumer Banking Sentiment 2025

2025-03-04

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Infographic

What drives primacy with today's consumer?

2024-08-22

Read more ➔](/content/resources/infographics/what-drives-primacy-with-todays-consumer/index.html)

Infographic

Why are consumers on the move?

2024-06-24

Read more ➔](/content/resources/infographics/why-are-consumers-on-the-move/index.html)