# Learning Center

Explore fintech insights, banking trends, consumer research, whitepapers, infographics, and articles to help financial institutions win account primacy.

#### Featured

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FEATURED

[**What is driving consumer banking decisions in 2026**](/content/resources/whitepaper/consumer-banking-trends-2026/index.html)

Pinwheel's 2026 Consumer Banking Trends report: 89% of consumers name a primary bank, 64% would move bills for subscription management. See what's driving primacy.

[Learn more ➔](/content/resources/whitepaper/consumer-banking-trends-2026/index.html)

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White Paper\
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**Primacy in Personalized Banking: A Moving Target**\
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2026-08-06\
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Read more ➔](/content/resources/whitepaper/primacy-personalized-banking/index.html)

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White Paper\
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**Beyond the Credit Score**\
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2026-08-05\
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Read more ➔](/content/resources/whitepaper/beyond-credit-score/index.html)

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White Paper\
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**Boost Your Deposit Growth Strategy with Earned Wage Access**\
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2026-08-05\
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Read more ➔](/content/resources/whitepaper/deposit-growth-strategy-earned-wage-access/index.html)

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White Paper\
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**What is driving consumer banking decisions in 2026**\
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2026-06-03\
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Read more ➔](/content/resources/whitepaper/consumer-banking-trends-2026/index.html)

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Article\
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**The deposit growth playbook: Calculating the true ROI of automated direct deposit switching**\
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2026-05-08\
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Read more ➔](/content/resources/articles/deposit-switching-roi/index.html)

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Article\
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**To win bill payments, you must first win the paycheck: The prerequisite to bill switching**\
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2026-05-07\
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Read more ➔](/content/resources/articles/win-bill-payments/index.html)

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Infographic\
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**Consumer Banking Sentiment 2025**\
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2025-03-04\
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Read more ➔](/content/resources/infographics/consumer-banking-sentiment-2025/index.html)

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Infographic\
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**What drives primacy with today's consumer?**\
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2024-08-22\
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Read more ➔](/content/resources/infographics/what-drives-primacy-with-todays-consumer/index.html)

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Infographic\
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**Why are consumers on the move?**\
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2024-06-24\
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Read more ➔](/content/resources/infographics/why-are-consumers-on-the-move/index.html)